Welcome to the Digital Marketing Roadmap. The purpose of this Roadmap is to give you the critical foundations of building your Digital Marketing business step by step.

Regardless of your Digital Marketing experience, simply follow the steps in this Roadmap to learn, plan and implement your business the right way.

Mindset
Step 1Your Why
Define Your WHY

Cash Flow Case Studies ProductDefining the REASON behind doing something, the passion that keeps you going is fundamental to your success in Digital Marketing.

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Step 2Goal Setting
Goal Setting

In this Step, you will define your goals with clarity to keep you focused and motivated to stay in the game.

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Branding
Step 3Business Presence
Your Business Presence

In this step of the Roadmap we discuss the importance of establishing your online business presence. 

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Skillset
Step 4Business Models
Business Models

In this step, we'll be looking at the different business models you can adopt with an online business. Benefits....


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Marketing
Step 5Customer Acquisition
Customer Acquisition Process

In this stage of the roadmap, we'll be putting together a customer acquisition process, also known as a sales funnel.

Step 6Traffic Strategy
Getting Started with Traffic

You need web traffic to your pages and offers. This stage of the roadmap outlines the quickest traffic methods to get results quickly.

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Step 7Marketing Essentials
Marketing Essentials

In this Step of the Roadmap we will be discussing how you can market effectively to your target audience.

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For further help and support post your questions in The McLauchlan Academy community forum 

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